We are a world-class agency group that offers end to end, powerful digital solutions for companies all around the world.
Our goal is to accelerate the growth of our clients.
Nick Bell
Founder
Nick went from a university dropout with just $350 to his name to building a $274M fortune. Now featured on the AFR Rich List, he runs 12 global agencies specializing in digital marketing, reputation management, and digital transformation.
He’s worked with some of the world’s biggest brands, helping them dominate their industries. With a no-BS approach and an eye for opportunity, Nick knows exactly what it takes to win in business.
Nick Bell
Founder
Nick went from a university dropout with just $350 to his name to building a $274M fortune. Now featured on the AFR Rich List, he runs 12 global agencies specializing in digital marketing, reputation management, and digital transformation.
He’s worked with some of the world’s biggest brands, helping them dominate their industries. With a no-BS approach and an eye for opportunity, Nick knows exactly what it takes to win in business.
Fei Bell
CFO/COO
After 9 years in banking, Fei became CFO/COO of a leading digital marketing group in the Asia-Pacific, managing 400+ employees over the past four years. As CFO, she drives key financial decisions, investment strategies, and budgeting while ensuring long-term financial sustainability. She also led Australia’s largest digital marketing agency sale in 2017. As COO, she optimizes operations, drives customer retention, and helped expand the group into Thailand. A data-driven leader, Fei balances logic with mentorship—pushing her team to excel while supporting them in chasing their dreams.
Byron Redhead
Director — First Page Australia
Byron’s marketing career began at 17 in South Africa when he saved his mother’s pottery business with a $50,000 campaign. With 20+ years in the industry, he joined First Page and quickly rose to lead the Hong Kong office, growing the team from 17 to 50—despite political unrest and the pandemic. His ability to pivot, hire top talent, and craft disruptive marketing strategies led to a record-breaking sales year in 2020, making First Page Hong Kong the fastest-growing, most profitable agency in the group. Now a partner, he’s leading First Page Australia, scaling it to 20+ staff in just four months.
Shane Liuw
CEO — First Page Singapore
With over 10 years of experience, Shane is a business management consultant with a proven track record in hospitality, manufacturing, eCommerce, and digital marketing. A former co-founder and marketing strategist, he knows exactly what makes businesses thrive—big or small.
At First Page Singapore, he leads a team of 100+ digital marketers, driving successful campaigns across industries. Shane believes true leadership isn’t about status or intelligence—it’s about agility, perseverance, and adaptability.
Yoyo Ng
Managing Director — First Page Hong Kong
With 20+ years in digital advertising, marketing, and business development, Yoyo Ng thrives at the intersection of technology, data, and innovation—driving measurable impact for global brands across APAC. A leader in digital transformation, she pioneers strategies that bridge Web2 and Web3, redefining customer experiences and unlocking new growth opportunities.
Her expertise has earned her top industry accolades, including the MARKies and Asia Pacific Stevie Awards. Beyond marketing, Yoyo is a champion for diversity and female empowerment, working to close the funding gap for women and foster a more inclusive future in tech.
Nicolas Ernst
Managing Director — First Page Austria
Nicolas Ernst, co-founder and Head of Operations at First Page Austria, combines expertise in content marketing and web development to drive business growth. After founding a content marketing and PR agency in 2021, he honed his leadership skills, setting the stage for his role at First Page.
Since launching First Page Germany in early 2024, Nicolas has been instrumental in expanding operations across borders. His strategic approach to digital marketing empowers SMEs in Austria and Germany, blending innovation with real business impact. A visionary leader, he turns challenges into success, cementing First Page as a key player in Central Europe.
Victor Jove
Head of Growth — First Page Austria
Victor Jove, co-founder and Managing Director of First Page Austria, is a digital marketing and IT expert dedicated to helping SMEs thrive online. With a strong background in database management and PR, he launched First Page Austria in March 2023 alongside Nicolas Ernst and Nick Bell.
His mission is to simplify digital marketing with tailored strategies that drive both lead generation and after-sales engagement. Under his leadership, First Page Austria and the newly launched First Page Germany are expanding innovative solutions across borders, empowering businesses to turn challenges into growth opportunities.
Sara Aljurani
General Manager — First Page New Zealand
With over 15 years of management experience across various industries, Sara blends operational leadership with a strong focus on driving teams and businesses forward. Over the past 9 years, she has partnered with New Zealand’s top brands, shaping digital strategies that deliver measurable results.
Sara excels in fast-paced, high-growth environments, where she transforms complexity into clarity and leads teams through change with confidence and purpose.
Alex Louey
Trideca
Alex Louey is one of the pioneers of Australian digital technologies and a founding partner of one of Australia’s leading mobile-first digital agencies. Leading a team of more than 150+ Australian-based digital experts, he mentors his team toward industry excellence, and it has not gone unrecognised.
One of the chief principles Alex works by is “continuous innovation”, whether it’s the technology Appscore works on, the way customers are serviced or the method by which they deliver projects. This mantra is why the team at Appscore are always at the forefront of the industry.
Mark McDowell
Primal
Mark co-founded Primal at 25 to help high-performing brands launch digital programs with a full suite of marketing services. Under his leadership, Primal has grown into one of Thailand’s top independent digital agencies, with 150+ experts delivering world-class strategies across search, performance, creative, and data.
As CEO, Mark drives both strategy and culture, mentoring a new generation of digital talent in Thailand. His impact has earned him multiple awards, including Forbes 30 Under 30 and Campaign Asia Young Achiever of the Year.
Ben Heuze
Primal
Ben started as an intern at Primal and quickly became the company’s sole sales force for nearly a year—driving its rise as one of Thailand’s top digital agencies. Fueled by Og Mandino’s mantra, “I will persist until I succeed,” his relentless dedication turned every challenge into an opportunity.
His strategic expertise has powered growth for global brands like Tim Hortons, McDonald’s, Taco Bell, and Banyan Tree, while his passion lies in helping startups and SMEs scale. Drawing from his sports background, Ben builds high-performance teams like elite athletes—leveraging strengths, fostering trust, and driving a championship-or-bust mentality.
Jarrod Kagan
Co-founder — Outsourcey
Jarrod started his career in law before becoming a founding executive of Probe CX, helping it grow into a global leader with 18,500+ employees across five countries. Over 15 years, he played a key role in securing private equity investments from Five V Capital and Quadrant Private Equity, leading to the company’s successful sale to KKR in 2022. With expertise in operations, compliance, offshoring, and strategic account management—including time spent in Manila—he thrives on building high-performing teams with a strong culture.
Charles Allnut
Co-founder & Chief Growth Officer — Outsourcey
Charlie Allnutt’s career spans law, outsourcing, and SaaS, making him a powerhouse in business growth and operations. From leading a consultancy in language assessment to scaling a BPO firm for SMEs across the USA, UK, Asia, and Australia, he has driven global success. During his time in the Philippines, he played a key role in shaping BPO legislation and industry standards. With deep expertise in sales, partnerships, and strategy, Charlie is driving Outsourcey to the top of the staff leasing industry.
Bree Johnson
Co-founder — Willow & Blake
Bree Johnson is a brand builder, copywriter, and entrepreneur, best known as the co-founder of Willow & Blake and global skincare brand frank body. What started as a lifestyle blog in 2010 became a leading copywriting agency, and by 2013, she helped turn a humble coffee scrub into a $100M skincare empire with a bold, unforgettable brand voice. A former Broadsheet editor, Bree has crafted over $1B worth of brands and thrives on storytelling, marketing, and leadership. As a First Believer at Startmate, she’s also passionate about angel investing in SaaS, education, sustainability, and wellness.
Jess Hatzis-Walker
Co-founder — Willow & Blake
Jess Hatzis-Walker is a brand strategist, writer, and entrepreneur, best known as the co-founder and CMO of **frank body**, where she helped scale the business to a **9-figure valuation** over 11 years. She also founded **Willow & Blake**, a creative studio behind **$1B+ worth of consumer brands**.
A strategic advisor to high-growth companies, Jess specializes in **positioning and scaling brands beyond $5M in revenue**. She’s the creator of *In The Know: A Personal Branding for LinkedIn Course*, a speaker on entrepreneurship and marketing, and a **non-exec board member**. Above all, she’s a mum—mastering the art of doing it all.
Siddharth Shankar
Senior Project Manager — Superist Group
After nearly a decade leading web and tech operations, Sid now spearheads digital delivery and cross-functional execution across some of the most ambitious brands in the Superist Group and beyond. He’s been at the forefront of launching and scaling high-performance digital experiences, platforms, and teams across Australia and Asia. Whether it’s delivering multi-region websites for First Page, rolling out CRM systems, launching go-to-market campaigns, or automating entire sales and ops pipelines—Sid drives it all forward, from strategy to execution.
He doesn’t just manage projects—he builds systems, processes, and playbooks that scale. Sid works seamlessly with developers, marketers, designers, and C-level leaders to ensure every moving part is aligned, every team is empowered, and every solution is built to last.
Sid thrives in fast-paced environments, bringing structure to ambiguity and accountability to every project he touches. He’s obsessed with efficiency, relentlessly focused on outcomes, and always pushing for better.
Above all, he cares deeply about people. He builds strong cross-functional relationships, supports his teams with transparency and empathy, and always goes the extra mile—not just to deliver what’s asked, but to create what’s needed to succeed.
Jeppe Bauer Carlsen
General Manager — Primal Malaysia
Jeppe Bauer Carlsen is an accomplished business leader, founder, and managing director with over 15 years of experience driving commercial growth across Southeast Asia. He specialises in Commercial Strategy, Marketing, and Business Development, with deep expertise in integrated agencies and the digital landscape.
Throughout his career, Jeppe has and built lasting partnerships with global giants like Carlsberg, Pepsi, Taco Bell, Kellogg’s, Samsung, Jaguar Land Rover, and Unilever.
As General Manager of Primal Malaysia, he leads Primal, one of our powerhouse digital agencies delivering bold, data-driven strategies that break through the noise and drive real business outcomes. Passionate about performance marketing, Jeppe is committed to exceeding expectations with transparency, integrity, and measurable impact.
Grant Smith
Operations Manager — Quickly
With 15 years in digital marketing and media, Grant has led strategy and innovation for global brands like Commonwealth Bank, Virgin Australia, and BMW. From performance marketing to omnichannel media planning, he has built and scaled high-performing teams across agencies, rolling out emerging technologies for clients throughout Australia, Asia, and the Americas.
A data-driven leader and pragmatic strategist, Grant drives digital transformation and continuously elevates customer experience across industries and business sizes.
Our approach to digital is borderless.
We collaborate and share learnings between countries through our proprietary software SENTR™ that enables us to create industry leading campaigns for our clients.
We are specialists.
We know what we are good at and we focus on that. Our skill sets cover everything from digital marketing, website development, content creation and reputation management. Our global team of award- winning Superists work directly with the world leading social media platforms and tech innovators to execute expert solutions to continuously drive our clients forward.
We work as one.
You’ll have the best minds from every corner of the globe working on your account. Our customer centric approach ensures that from the moment you come on board, you won’t want to leave.
OUR VISION
To shape the future of digital.
MISSION STATEMENT
To make global digital success super easy.
OUR CORE VALUES
Be a superist.
An individual who is an artist, creative, innovator, entrepreneur, leader all in one.
We answer to our clients, not our shareholders.
No internal politics. No BS. Just results.
Innovate or die.
If you’re not moving forwards, you’re moving backwards.
Everyone’s on the bus, not under it.
Individuals play the game, but teams beat the odds.
Our Agency Partnerships
We work with some of the world’s largest agencies to execute
trailblazing campaigns across the globe.
